CLIENT / Websites / Marketing
Viki Sorokina
Two websites and a game-based sales funnel, with Yandex Direct campaigns.
- BYstudio’s role
- A game-based sales funnel, two websites and Yandex Direct.
- Status
- Delivered
Expert products
Viki Sorokina
- Advertising
- Discovery
- Game journey
- Offer
- Next step
The challenge
The project connected offer discovery, audience engagement and sales. Game mechanics, messages and web pages needed to form a sequence helping participants move forward.
Solution
We built a game-based funnel and two websites, including the sequence of activities and messages. We managed Yandex Direct to reach the audience.
- 01Advertising
- 02Discovery
- 03Game journey
- 04Offer
- 05Next step
What we delivered
- Game-based sales funnel development
- Journey and message logic
- Two website builds
- Audience engagement materials
- Yandex Direct management
Why this approach
- Game mechanics should support the product journey.
- Messages and websites connect individual touchpoints into a clear journey.
- Advertising brings an audience into a prepared engagement journey.
Result
A game-based funnel and two websites were developed, alongside Yandex Direct management, combining web development, engagement design and advertising.
What should your
website help people do?
The initial task discussion is free. Describe it in your own words. A BYstudio specialist or Yan Bunin will respond.
- Read your description.
- Clarify the goal and constraints.
- Suggest the scope of the first stage.