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CLIENT / Websites / Marketing

Almazdortrans · ALROSA Group

A website and Yandex Direct advertising for an ALROSA Group transport company.

BYstudio’s role
WordPress development of almazdt.ru and Yandex Direct management.
Status
Published project
Visit project

Almazdortrans is a transport company in the ALROSA Group.

Original screen

The challenge

Customers, partners and job applicants need direct routes to different information: services, company documents or vacancies.

A dedicated path
for each audience.

Customers
Transport, equipment, repairs and river port services.
Partners
Company information and contacts.
Documents
A dedicated section for corporate documents.
Applicants
Careers and candidate information.
Freight transport · a dedicated service page and enquiry route.Original screen

Solution

We separated transport, equipment hire, vehicle repair and the Lensk River Port, with dedicated documents and careers sections. We built the WordPress site and managed Yandex Direct.

Careers · a dedicated route for applicants.Original screen
Company information · corporate context.Original screen
Mobile websiteOriginal screen
INFORMATION ARCHITECTURE
  1. 01Company
  2. 02Services
  3. 03Documents
  4. 04Careers
  5. 05Contact

The decisions
that shaped the work.

  • Separate service selection, document lookup and job applications into distinct journeys.
  • Give each business area a dedicated page so a complex company can be understood progressively.
  • Organise corporate information in a CMS rather than a single long landing page.

What we delivered

  • Corporate website structure
  • Transport service and business area pages
  • Document and career sections
  • Yandex Direct management

Result

A corporate website at almazdt.ru with dedicated journeys for customers, partners and job applicants. Yandex Direct management was also delivered.

Technology

WordPressPHP

What should your
website help people do?

The initial task discussion is free. Describe it in your own words. A BYstudio specialist or Yan Bunin will respond.

  1. Read your description.
  2. Clarify the goal and constraints.
  3. Suggest the scope of the first stage.

For example: @username, a phone number or name@company.com

What do you offer and what should a visitor be able to do?

Add a detail (optional)

Please do not send passwords, tokens, customer databases or bank files.