LAB / Marketing
STAT
An acquisition plan for suppliers and buyers on a B2B platform.
- Proposed scope
- Platform audience segmentation · Acquisition channel plan · Landing-page and registration measurement plan
Construction procurement
STAT
- Demand
- Offer
- Advertising
- Enquiry
The challenge
Acquisition planning for suppliers and buyers on a B2B platform.
Proposed solution
We prepared a project proposal describing the task and planned work.
Prepared scope
- Platform audience segmentation
- Acquisition channel plan
- Landing-page and registration measurement plan
Why this approach
- Define the need and proposed scope before discussing implementation.
- Separate content, engineering and promotion.
- Retain the proposal as a distinct planning deliverable.
Planning deliverable
A commercial proposal was prepared. Delivery of the proposed work has not been confirmed.
Need to promote
your business?
The initial task discussion is free. Describe it in your own words. A BYstudio specialist or Yan Bunin will respond.
- Read your description.
- Clarify the goal and constraints.
- Suggest the scope of the first stage.