BYstudio. Landing page or corporate website: decision worksheet
21 October 2026. Complete for your business task.
Source: https://bystudio.ru/en/solutions/landing-or-corporate-website/
This worksheet defines scope; it does not predict guaranteed search traffic.

1. Offer and buyer
What do you offer:
Audience and situation:
Question visitors must resolve before an enquiry:
Main website action:
Who handles enquiries and how:

2. Differences between service areas
For each offer, record:
Audience:
Choice conditions and constraints:
Necessary materials and evidence:
Next action:
Can the offers share one coherent journey:
Which offers need separate pages, and why:

3. Visitor sources
Advertising, search, referrals or other sources:
Different questions bringing visitors to the website:
Page needed for each question:
Existing pages and URLs to retain:
Measured data and period, if available:
Unverified assumptions:

4. Content and updates
Ready copy, images, work and documents:
Missing materials:
Preparation and approval owners:
Information that will change after launch:
Publishing owner and necessary permissions:

5. Functions
Form and enquiry storage:
Catalogue, search or calculator:
Payment and basket:
CRM or other connections:
Portal: customer action, roles and data:
For each function: phase one / later / unnecessary.
Page count does not establish the complexity of these functions.

6. Decision and phase one
Approach: landing page / corporate structure / public site with portal / clarify.
Why it fits the buyer journey:
Phase-one pages and functions:
Exclusions:
Expected result and acceptance checks:
Client materials and supplier work:
Start conditions, timing and fee from the agreed proposal:
Approval, editing and maintenance owners:
Likely growth requirements:

Do not choose by service count or conversion claims without evidence.
Express publishes current scope, timing and price at https://bystudio.ru/en/express/.
Corporate websites and portals have their own scope.
A free initial review can start with a description in your own words.